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The Inevitable Downfall of Native Advertising
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content,...
View ArticleLiveblogging the FTC Workshop on Native Advertising
12:29 p.m. Sound Bites from Panel 1 on Sponsored Content in Digital Publications This is the last update for me from the Blurred Lines workshop on native advertising. You can follow others’ updates...
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