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Liveblogging the FTC Workshop on Native Advertising
12:29 p.m. Sound Bites from Panel 1 on Sponsored Content in Digital Publications This is the last update for me from the Blurred Lines workshop on native advertising. You can follow others’ updates...
View ArticleThe Inevitable Downfall of Native Advertising
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content,...
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